Building Skills vs. Building Business: A true dichotomy?
Written by Ali Calladine, May 18th, 2017
Real Estate is a very competitive industry, and a very complicated one. To thrive in Real Estate, one must stand out from others by being excellent: knowledgeable, talented in negotiations, confident in connecting with and guiding their clients. It takes time and investment to develop one’s skills, but unless you’re smart about how you go about building your skills, you can risk neglecting the building of your business.
There is a huge amount of knowledge to learn, and often it can be hard to market yourself confidently if you don’t have those skills. However, while taking the time to learn everything and answer every question, you risk:
- Not selling enough Real Estate to support yourself, and
- Only learning the theory, not how to apply it.
That’s why we make the argument for learning while doing. Finding ways to have your skills and business grow alongside and compliment each other is key to growing in business. While most education isn’t governed this way (though it’s coming back with co-op placements, alternative learning platforms, coaching and mentoring), it is the most natural way for humans to learn – we learn while doing in our historic roots, our childhood, and when we thrive in business.
So here are some ideas to help bridge that false dichotomy between investing time in learning and investing time in experience.
- Choose your courses wisely
Invest time in learning the skills that you know are valuable, and then take the time to digest and apply those skills starting from when your course wraps up. Don’t overload yourself with information you can’t apply.
- Always uphold a high standard of excellence for yourself
Regardless of whether you’re missing knowledge, by upholding a high standard of excellence and knowledge, you promise yourself and your clients that where you are missing knowledge you will find it and where you are missing experience you will think outside the box. By truly adopting this mindset, being humbly realistic about your strengths and shadows, you will always be learning, and diversify who you can serve and how.
- Find incredible coaches or mentors (formally or informally)
The right coach, mentor, or consultant (whether someone officially in this role, or someone who informally steps into it) will help you build knowledge, navigate what you need to learn, and help navigate how to build business in a way that you are truly serving your clients to a high degree of excellence at the same time. This will generally be because they understand your strengths, and remind you what you have to offer.
- Take the time to reflect
Don’t get so busy that you are missing learning opportunities. Pay attention to every new situation and seek out all that you can learn from it. Not only will this benefit you in the future, it will benefit your ability to excel in the present.