Marketing That Stands Out

Written by Ali Calladine, August 03rd, 2017

For an industry filled with vibrant, people-minded and outstandingly diverse individuals, Real Estate is oddly lacking in creative marketing.

As we’ve discussed before (prospecting vs. marketing), marketing alone will not land you clients. As I see it, the power of marketing is in building familiarity, recognition, and trust within your target audience, which prospecting and being authentic and engaged will then solidify into a relationship.

Given that the role of your marketing strategy is to build familiarity- you have a lot more freedom with your messaging than the classic call of ‘work with me!’ or ‘I am a realtor’. So I’ll challenge you with the question: what message do you want to be recognized for?

You can go deep, be more complex, and be creative.

Create an identity, a feeling, an atmosphere, a culture.

Who are you as a realtor and what do clients love about working with you?

How can you share that in a relevant way?

Some of the strongest marketing is not about the product, but about the idea. Think of this 1984 apple commercial.

So how do we manifest this in Real Estate, and what message do you want to be recognized for?

2 Responses to “Marketing That Stands Out”

  1. Craig Veroni says:

    I’ve really taken this question to heart this year and in particular the past couple of months after attending the Michael Thorne – Jesse Peters Video Bootcamp. I recently completed a video series called my top 30 places in North Vancouver where I shot, edited, and posted a new video every day for 30 days. It was exhilarating, exhausting, and engaging. In fact, the engagement with my audience resulted in a reach of over 100,000 people in 30 days with over 65,000 video views. It’s help crystalize how I want to use video to set myself apart in both community videos as well as listing videos. Your point about “marketing alone won’t land you clients but, how leveraging marketing to build familiarity, recognition, and trust within your target audience, which prospecting and being authentic and engaged will then solidify into a relationship, is spot on.

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