Is Calling Your Sphere Unethical?

Written by Suze, January 04th, 2018

Ethics is a moral philosophy about right and wrong conduct.

Almost every coach, trainer and manager in real estate will tell you to call your sphere to get clients.  It’s the fastest, easiest way to find people that will do business with you because they already know and like you.

How do you feel when you think about making sales calls to the people you call friends?  Most of us get an uncomfortable foreboding feeling of anxiety mixed with a touch of fear and a bit of self-doubt. If you call your sphere using a script that is designed to get you business, it’s all about you, so to many of us this is perhaps unethical.

So what to do instead?

It takes creativity, legitimate caring, careful thought, and authenticity to have conversations that are about the other person, rather than about us and our business.

It takes a leap of faith to dig deep and create content and community that is based in generosity and providing unique value, trusting that the relationship it builds will come back to serve us.

It takes a nuanced understanding of what we already do that inspires and delights the clients we have to be able to bring that value to people we don’t yet work with.

Our industry has been teaching REALTORS for years now that to be successful, you must call your sphere and database endlessly asking for business. We challenge our own sphere, you, to do something different.

What do you already do that brings value to your community, your clients, and your sphere?

6 Responses to “Is Calling Your Sphere Unethical?”

  1. Craig Knapman says:

    Good Morning

    Are you going to send along ideas to do other than calling our sphere?

    Thank you, Craig

    • Suze says:

      You bet Craig – many week out blog is about ethical ways to have conversations with people about real estate. Take a look through some of the hundreds of past blogs and stay tuned for more ideas moving forward. I think that it’s a great idea to talk with the people that know and like you and see if there is any real estate information that they would like to have – just make it about them and not about you.

  2. Hi Suze, I hope you don’t mind that I shared this on the Real Estate Corner Group. I’m looking forward to some of the answers. Thanks for the great content, as usual.

  3. Terry Wong says:

    Hello Suze,
    When will we be hearing more about alternative best practices when it comes to our very own sphere of influence?

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