On Teams and on Awards – Are You Putting Your Clients First?

Written by Suze, February 01st, 2018

Ahead of your prospects?

Ahead of your leads generation?

Ahead of your numbers that define your real estate production awards?

I’m in Kelowna and I am having fascinating conversations with top agents and industry leaders here in the days leading up to a Re/Max CNE1 course.  Much of the conversation revolves around the halting of dual agency in British Columbia and around agent awards since it’s that time of year.

On Teams in BC

The biggest immediate challenge with the new OSRE rules is teams.  Team members will not be able to work with the buyers that have inquired on one of your listings.  This turns the team model upside down. The short-term answer is, “disband the team” so that you are able to serve your sellers and get their homes sold during this time of transition which promises to be tumultuous.  The long-term solution is more complex and we are all working hard to understand what will emerge.

This will disrupt your team branding and your team production numbers possibly effecting where you land in the never-ending competition for recognition on who makes more money in real estate, but if it is in the best interest of the clients who we owe fiduciary duty to, then it’s worth the inconvenience of setting your needs aside.

On REALTOR® awards.

Congratulations to all the award winners who are being celebrated across the country this month.  I know how hard you have worked to obtain the level of professionalism that allows you to serve so many clients.

And I can’t help but wonder how we would perceive doctors, lawyers or any other profession if they were ranked and awarded based on how much money they made.   Other professionals are recognized for things like:  excellence, impact, innovation, collaboration, quality of work, diversity, strategy, philanthropy and other valuable traits.  What impact does this have on the culture and perception of our industry? What could we base our awards on instead?

I see a lot of potential to find creative ways of honouring that which realtors do that is deeply of value. Do you see a starting point?

5 Responses to “On Teams and on Awards – Are You Putting Your Clients First?”

  1. And I can’t help but wonder how we would perceive doctors, lawyers or any other profession if they were ranked and awarded based on how much money they made. Other professionals are recognized for things like: excellence, impact, innovation, collaboration, quality of work, diversity, strategy, philanthropy and other valuable traits. What impact does this have on the culture and perception of our industry?

    You are so right! I do not plan to put anywhere in my marketing the award I received this year, although I appreciate the award. I made this decision months ago because I wondered potential clients could see me as a pushy salesperson, while I’m totally the opposite.

    What could we base our awards on instead?

    On the number of testimonials you have received from clients during the year…

  2. Matt Dean says:

    I think how well you take care of your clients and put their needs first is far more important than sales status. Sure, I won awards for my sales levels, but I am more proud of how my clients are so happy and impressed with how much I care for them. Do that, and the money naturally follows.

  3. Randy Book says:

    Thank you Suze .

  4. This was something that struck me when I first entered the Real Estate field after decades in corporate business. I was shocked at the public perception of Realtors in general, but when I looked at the way in which we rank ourselves and literally bombard homes with direct mail initiatives boasting the volume of homes sold…I understood. Who does that! Who climbs over the other guy in a marketing frenzy to show how much more money they’ve made than the “other guy” and expects to come out looking “clean”. I have been an annual grateful recipient of my brokerage’s award for outstanding sales performance, since I started in the business, and I doubt that I am going to send someone to the podium to UNACCEPT for me as Marlon Brando did all those years ago, BUT I have never confused my ethics with my income, and my clients know that. I have also NEVER been a fan of representing buyers and sellers at the same time, as you know Suze. It’s like hiring the same lawyer to represent a couple who is in divorce mode or as you would say, being the coach for both teams 😉 It just “invites” too many people to to lower that fiduciary bar, in my view.

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