Author Archive

The Case for Good Marketing

Following up on last week’s conversation of Marketing vs. Prospecting, let’s talk about the good, the bad, and the ugly of marketing. At this point in our cultural evolution, advertising and marketing is part of our aesthetic, psychological, and experiential landscape. Marketing experts have estimated that we see between 4,000 and 10,000 advertisements a day.… Read More

Liz Surowiec, RE/MAX CREST REALTY (Westside)

Dear Carolynn   Thank you for your valuable coaching recently.   Your generous amounts of energy, ideas, insights and understanding were instrumental in moving me out of my slump and into a new frame of mind.   I’m so appreciative that you could relate to the issues that were going on for me. Your personable and professional… Read More

Prospecting VS. Marketing

To be successful in Real Estate, we need clients. And to get clients, we need to practice business development. Business Development ought to use up about 50% of your resources (time, energy, and money) and yet, many REALTORS® end up accidentally spending a huge amount of ineffective money and energy on business development by fostering… Read More

Unslumping yourself, or avoiding slumps altogether

Last night we were talking about going through slumps in Real Estate, and it became starkly clear that everybody does. Your leads aren’t getting back to you, you’re not landing your listing presentations, your clients aren’t finding the right houses, and it feels like you’ll never sell another house again. This week we dig deep… Read More


The MCNE® designation is the premier negotiation designation in real estate. Earning your MCNE® designation demonstrates you have invested considerable effort to bring your negotiation skills to the highest professional level in real estate.  This contributes to raising the professionalism in Real Estate, and serving your clients to the highest degree. The MCNE® designation is awarded to students… Read More


The Nature of Real Estate would like to Congratulate the latest graduates of the Certified Negotiation Expert – Buyer Suite (CNE)® course in Toronto, ON (TREB). These real estate experts have invested their time into further developing their negotiation skills, putting them at the top of the industry and their respective marketplaces. Each graduate has successfully worked… Read More

Building A Culture of Referrals – Part 3: The Positive Impact of Referrals on the Industry

Over the last two weeks I’ve written about building a culture of referrals. Last week’s blog was all about how to be excellent and earn your referrals, and two weeks ago the topic was how to talk about referrals. As I’ve been reflecting on the culture of referrals, and hearing from you phenomenal realtors across… Read More

Building a culture of Referrals – Part 1: How to Talk about Referrals

Opportunities that come to you as a result of referrals are the most powerful and the most enjoyable. Referrals present clients who trust you, who came to work with you very organically, and who are now fuelling a community around your business. In this week’s blog, let’s start talking about how to build a culture… Read More