by Suze Cumming | Nov 19, 2020 | Negotiation, Real Estate Skills, Strategies, Suze Blog
We are still the Purveyors of Information….. The big real estate tech companies like to tell us that we are no longer the purveyors of information, but that our job is to organize and correlate that information to make it valuable to your clients. I have bad news: ...
by Suze Cumming | Nov 5, 2020 | Negotiation, Real Estate Skills, Sales, Sales Skills, Strategies, Suze Blog
If I go to your website because someone mentioned that you were good, or I clicked on a link on the MCNE referral page, can I reach you from the information on your website. Fewer than 40% of the agents’ websites that I beta tested had a way to reach the agent other...
by Suze Cumming | Oct 29, 2020 | Coach, Coaching, Real Estate Skills, Sales, Sales Skills, Strategies, Suze Blog
Lead Generation. REALTORS® have been dreading this sales activity since the days when MLS tear sheets were delivered to real estate offices by donkey. Whether you are calling your sphere, following up with internet leads or working to sneak real estate into a...
by Suze Cumming | Feb 20, 2020 | Negotiation, Negotiation Tactics, Real Estate Skills, Strategies
Always give them a Reason for your position. “My client won’t pay more than X.” This is a stand, and stating it in this way will usually cause defensiveness and counter stands. If, on the other hand, you say “My client won’t pay more than X because…….” and...
by Suze Cumming | Jan 14, 2020 | Strategies, Suze Blog
While customer service and project management matter in real estate, the agents at the top of the market in 2020 and beyond will need to develop and demonstrate strategic thinking skills. Charging a full-service fee for trading in real estate puts a significant...
by Ali Calladine | Jan 2, 2020 | Strategies, Suze Blog
Long term success comes from having the resiliency to change and evolve with the times. Are you ready? 2020 has arrived and with it the excitement, the possibilities and the uncertainty. Our world is changing fast. Faster than ever before and Real Estate is...
