The Professional Real Estate Negotiator
The Professional Real Estate Negotiator (PREN) certification.
PREN is a three-course advanced training series designed to transform how you negotiate. Building on the foundations of your AREN or CNE training, these courses apply proven negotiation theory directly to the everyday realities of real estate – whether you are representing buyers, sellers or managing complex offers.
You’ll gain practical, high-level strategies and language to create exceptional outcomes for your clients—and for yourself.
- Deliver better results for your clients
- Stand out as a respected, trusted professional
- Approach every deal with more confidence and control
- Elevate your reputation as a trusted advisor
These aren’t scripts or sales tricks—they’re the professional tools of a modern negotiator.
They’ll change how you think, how you communicate, and how you succeed.
Because what we do matters—and having the skills to deliver exceptional results is essential to your future in real estate.
Register for Upcoming PREN Courses
Advanced Negotiation Skills for Buyer Representation -June TBA
12:00pm – 3:00pm ET | 9:00am – 12:00pm PT
This course uses modern negotiation theory to help you attract buyer clients, earn the right to represent them, and get them into the right property at the right price. You’ll learn how to articulate your value, build strong client relationships, and confidently secure buyer representation agreements. With practical strategies and authentic communication techniques, you’ll enhance your ability to serve clients with both effectiveness and integrity. This course puts the fun back into buyer agency.
Click here for course syllabus
$249 no extra or annual fees
Advanced Negotiation Skills for Listing Agents – May 7th, 2025
12:00 pm – 3:000 pm ET
9:00 am – 12:00 pm PT
This course uses modern negotiation theory to help you earn listings agreements at the right price, protect your clients, and manage challenging negotiations with professionalism and clarity. You’ll learn how to position yourself as a trusted advisor, navigate difficult conversations, and respond strategically to pressure from buyers and agents. You’ll learn how to design and advocate for an effective strategy. in even the most challenging markets. With practical tools and powerful language, you’ll elevate your confidence, control the narrative, and deliver exceptional results for your sellers—while building a professional reputation that builds a successful future.
$249 no extra or annual fees
Advanced Skills for Offer Negotiations in Real Estate -May 14th, 2025
12:00 pm – 3:00 pm ET
9:00 am – 12:00 pm PT
This course brings modern negotiation theory into the heat of the deal—where pressure is high and outcomes matter most. You’ll learn how to create clarity, navigate competing interests, and bring all parties to agreement without compromising your client’s position. Through practical frameworks and emotionally intelligent communication, you’ll develop the skills to lead even the toughest negotiations with confidence, fairness, and strength. This is the work that sets you apart.
$249 no extra or annual fees
Register for All Three PREN Courses
12:00pm – 3:00pm ET | 9:00am – 12:00pm PT
Register for all three PREN courses and save $150. As the courses are offered 6-7 times per year, you can choose your dates for this package discount. Once you register, we will reach out to you to confirm the dates that work best for you.
$597 no extra or annual fees
See how the PREN Certification Course has helped other Realtors® achieve success.
What other Realtors® are saying.
This is such a valuable course for any Realtor. No matter how long you have been in the industry, you can always learn more. I received invaluable information that I will be using immediately in my business. This course has made me a better Realtor and that makes a better result for my clients.
Highly recommend these professional development courses focusing in on the most important service that we provide to our clients – effective negotiating skills. Whether an experienced agent or a newbie, there is so much to offer in the PREN course. I would even say it would be incredibly valuable to refresh and strengthen one’s negotiating skills with each and every licensing period! Do it and be a better agent.
The Advanced Negotiation Skills for Seller Representation course was a excellent addition to Suze’s offerings. It provided a wealth of information that was different from other courses I’ve taken. These new tools are exactly what I need to take my business to the next level, and I am excited to put them into practice.
Another fantastic day spent with Suze and colleagues from all over the country. I leave every session with instant, actionable strategies to benefit my business and my clients. This course is full of gold nuggets. Pure Value. Thanks Suze!!!
Practical, useful and real world real estate training. Unlike other courses that throw everything at the wall and hope something sticks. The Nature of Real Estate is specific, applicable, well thought out and provides practical tools for everyday use.
I really enjoyed the PREN series of courses and especially found value in the Offer Negotiations sessions. Highly recommended for those who want to improve their negotiation skills and strategies. Suze knows her stuff and delivers in a very practical, no-nonsense, fashion, which I really appreciate.