The Professional Real Estate Negotiator

Advanced Negotiation Skills for Real Estate Presentations (PREN) Certification Course

Real estate agents, above all else, need to be negotiation experts with a good moral compass. We teach you what traditional Canadian real estate education doesn’t.

Upcoming PREN Courses

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Advanced Negotiation Skills for Real Estate Presentations

April 16th and 17th, 2024

12:00pm – 3:00pm ET | 9:00am – 12:00pm PT



Earn your PREN Certificate. In this course, we will deepen your understanding of principled negotiation theory and apply these skills to your real estate presentations.

In real estate, your listing presentation, buyer presentation, and offer presentation skills are the most essential elements in your success. Your ability to negotiate with a potential client to earn the right to represent them begins the process of selling real estate. Once you have successfully established this relationship, you then negotiate on behalf of your client to achieve the best possible outcome for them.

We will use experiential learning to master the skills of negotiation with potential clients and on behalf of our clients. This will include a deep dive on listing and buyer presentations, as well as the offer presentation itself.

Your learning will include adaptive communication skills, principled persuasion techniques, emotion management, diffusing conflict, and collaborative problem solving.

We will learn how to use market research, valuation, and strategy in your presentations.

We will also gain a deep understanding of the value that a highly skilled and trained real estate professional brings to every client relationship.

When you gain strong negotiation skills and learn how to apply them to your presentations, your confidence will increase significantly. This will help you to continually attract better clients and to build consistency into your business.

To qualify for taking the Advanced Negotiation Skills for Real Estate Presentations (PREN) Certification Course, you must have already completed the Negotiation Foundations for Real Estate (AREN) Certification Course and have already earned your AREN Designation.

100% attendance and participation is required to receive your designation. Please ensure you are fully present while taking this course.

It’s not all about lead generation, cold calls, and knocking on doors

If you want to convert leads and get great clients, you need to be excellent at what you do.

See how the PREN Certification Course has helped other RealtorsĀ® achieve success.