The Professional Real Estate Negotiator
The PREN – Professional Real Estate Negotiator is comprised of three courses. You must complete all three courses to earn your certification. You can take them in any order
Advanced Negotiation Skills for Buyer Presentations
Advanced Negotiation Skills for Listing Presentations
Advanced Skills for Offer Negotiations in Real Estate
Upcoming PREN Courses
Register for All Three PREN Courses
May 15th and 22nd, and June 4th 2024
12:00pm – 3:00pm ET | 9:00am – 12:00pm PT
Register for all three PREN courses and save $153.
$597 no extra or annual fees
Advanced Negotiation Skills for Buyer Presentations
June 4th, 2024
12:00pm – 3:00pm ET | 9:00am – 12:00pm PT
In this course we will apply our negotiation skills to build great relationships with buyer clients and earn the right to represent them. Know your value, articulate it clearly, earn respect and get your buyer agreements signed. With a professional approach, buyers will be delighted to commit to working with you.
$249 no extra or annual fees
Advanced Negotiation Skills for Listing Presentations
May 15th, 2024
12:00pm – 3:00pm ET | 9:00am – 12:00pm PT
Listings are key to a successful and sustainable real estate practice and your listing presentation skills are critical to your success. Sellers are often more discerning about who they hire to represent them and your ability to showcase your professionalism and negotiation skills is essential. This is a modern, professional, and proven approach to winning listings even in highly competitive markets.
$249 no extra or annual fees
Advanced Skills for Negotiating Offers in Real Estate
May 22nd, 2024
12:00pm – 3:00pm ET | 9:00am – 12:00pm PT
Your clients expect you to get the best possible results for them and your negotiation skills make a significant difference when it comes time for an offer. We will go deep on principled negotiations to ensure that you can close more deals. Several new tools are introduced in this course.
$249 no extra or annual fees
Earn your PREN Certificate. In this course, we will deepen your understanding of principled negotiation theory and apply these skills to your real estate presentations.
In real estate, your listing presentation, buyer presentation, and offer presentation skills are the most essential elements in your success. Your ability to negotiate with a potential client to earn the right to represent them begins the process of selling real estate. Once you have successfully established this relationship, you then negotiate on behalf of your client to achieve the best possible outcome for them.
We will use experiential learning to master the skills of negotiation with potential clients and on behalf of our clients. This will include a deep dive on listing and buyer presentations, as well as the offer presentation itself.
Your learning will include adaptive communication skills, principled persuasion techniques, emotion management, diffusing conflict, and collaborative problem solving.
We will learn how to use market research, valuation, and strategy in your presentations.
We will also gain a deep understanding of the value that a highly skilled and trained real estate professional brings to every client relationship.
When you gain strong negotiation skills and learn how to apply them to your presentations, your confidence will increase significantly. This will help you to continually attract better clients and to build consistency into your business.
To qualify for taking the Advanced Negotiation Skills for Real Estate Presentations (PREN) Certification Course, you must have already completed the Negotiation Foundations for Real Estate (AREN) Certification Course and have already earned your AREN Designation.
100% attendance and participation is required to receive your designation.
It’s not all about lead generation, cold calls, and knocking on doors
If you want to convert leads and get great clients, you need to be excellent at what you do.