Pricing Intelligence Masterclass (PIM)
Pricing Intelligence Masterclass (PIM).
Master the skill of establishing and communicating market value — and turn the pricing conversation from confrontation to collaboration.
Pricing a property is far more complex than producing a CMA. It requires judgment, the ability to interpret imperfect data, and the communication skills to guide sellers through uncertainty, bias, and emotion.
The Pricing Intelligence Masterclass explores the deeper dynamics behind pricing decisions. You will learn how to establish credible market value, navigate seller psychology, and communicate pricing strategy in a way that builds trust rather than resistance.
This course builds directly on the CMA Technical Guide (included in the course fee) and moves beyond the mechanics of valuation into the human intelligence required to lead the pricing conversation.
This is not a how-to course on building a CMA.
It is a deeper exploration of pricing strategy, cognitive bias, and perspective-changing communication — designed for agents who want to guide clients confidently in an uncertain market.
This course is accompanied by the CMA Technical Guide which is your pre-work for the course.
Register for Upcoming PIN Courses
Pricing Intelligence Masterclass – Wednesday June 10th, 2026
9:00 am – Noon PT, Noon – 3:00 pm ET
Join us for this advanced level course about establishing price and communicating it to the buyer or seller.
Discounts for pairs and teams.
Private courses available
$299 no additional fees
What other Realtors® are saying.
I highly recommend this course to any agent that wants to be able to service their clients to the highest level in the post pandemic market restructuring. Suze gives you the tools and mindset to set you apart from the rest.
I highly recommend the Pricing Intelligence Masterclass with Suze to any new or experienced real estate professionals. Assessing the “defensible market value” of a property accurately is integral to our business and is something that can always be improved on!
Suze always delivers her content with clear, concise information packed with knowledge of the industry! Her methodology helps you become a participant, with hands-on learning and critical thinking to elevate your learning experience in a no judgement, healthy environment. This course is timely, and contains important skills for the current market. Highly recommended!