Properties that are overpriced don’t sell and getting the seller to agree to reduce their expectations and their asking price is often challenging and time-consuming – and sometimes outright impossible.

To be successful in getting adequate price reductions you must “earn the trust”, communicate with strength and empathy, and help the sellers see you’re on their side.

At the Nature of Real Estate, we’ve written a new extensive tool on the psychology and strategy around Price Reductions. We’d like to share it with you.