Real Estate Agents are Professional Negotiators
Get the Skills and the Certifications that You Need to Succeed in Real Estate.

Buying or Selling a home is a complex and emotional experience. With multiple parties in play, conflicting interests, money, power and personalities all in the mix, navigating and successfully closing a deal is anything but straightforward.

Explore courses

Negotiation Foundations for Real Estate
April 17th and 18th, 2023
8:00 am PT – 11:00 am PT
Earn your AREN Certificate. Skilled negotiators get better results, for their clients and for themselves. You’ll learn how to close more transactions, achieve better outcomes for your clients, be seen as a trusted and respected professional and attract more and better clients. Discounts for pairs and teams.
$399

Advanced Negotiation Skills for Real Estate Presentations
April 20th and 21st, 2023
Sold out
The AREN Certification is a pre-requisite for this course.
Earn your PREN Certificate. In this course we will deepen your understanding of principled negotiation theory and apply these skills to your real estate presentations.
Master your:
- Listing Presentation
- Buyer Presentation
- Offer Presentation
Discounts for pairs and teams.
$399

Advanced Negotiation Skills for Real Estate Presentations
May 4th and 5th, 2023
Noon ET – 3:00pm ET
The AREN Certification is a pre-requisite for this course.
Earn your PREN Certificate. In this course we will deepen your understanding of principled negotiation theory and apply these skills to your real estate presentations.
Master your:
- Listing Presentation
- Buyer Presentation
- Offer Presentation
Discounts for pairs and teams.
$399

Successful real estate agents are
accomplished dealmakers.
Our training prepares you for the complexity and pressure of high stakes dealmaking. This includes earning the right to represent a client and getting exceptional results for that client. Modelled on the Harvard Negotiation Program, our students master the complex skills of client attraction, trust building – (both cognitive and effect based), negotiations, collaborative deal making, communication, and strategic problem solving. We will teach you how to get deals done or know when to walk away.
We have developed a negotiation framework that allows you to be strategic on behalf of your clients and get the best possible outcome for them.
Outcomes from our training:
- A solid understanding of negotiation foundations and complexities giving you the competence and confidence to fully represent your clients’ best interests
- The ability to build both cognitive and effect-based trust fast and earn the right to represent real estate clients
- Deliver highly effective strategic solutions to your clients
- Resolve differences between parties for successful dealmaking
- Understand your personal behaviour and refine your approach to maximize effectiveness
- Deliver maximum value to your clients and to yourself
- Build a real estate business that you are proud of
Being exceptionally good is the only way to the top.
Private coaching helps real estate agents
get outstanding results while delivering
an exceptional customer experience.