Written 90% by Suze, 10% AI

You are Not a REALTOR®

You are a person who is licensed to sell real estate.   Ok, the title is a bit click baity but language matters.

Diabetes patients who are referred to as people with diabetes instead of ‘diabetics’, have significantly better health outcomes.   When we separate the person from the identity, they have a better mindset, and this creates the environment for them to take better care of their health.  

Could the same be true for us?  

Let’s go back to the beginning.  Why did you choose to be a REALTOR®?   If it was simply to make more money and have more freedom in your schedule, this might not be for you.

If, on the other hand, you choose real estate because you want to engage and connect with people in an impactful way and help them create better outcomes, then read on.  

Real estate is a ridiculously cool career.  You get to enter people’s worlds in a significant and meaningful way for relatively short periods of time. When you are good at real estate (negotiation skills) you can help them make decisions that will lead to a better life.  

When you attract high quality clients (negotiation skills), your work will be extremely rewarding both emotionally and financially.    

But if we allow the identity of being a REALTOR® to take over, we may lose some of the magic required to build these high-quality client relationships.  

Unfortunately, our industry has been riddled with training that is agent and specifically, agent money, focussed.   This causes some agents to use language that dehumanizes the consumer (calling them leads) and sees their complex transitions as deals and commissions. While this might not be you, this culture does create a trust deficit in real estate.  

To overcome this challenge, our courses help you improve your negotiation skills which will enhance your client relationships, increase trust, and differentiate you in the market.

When we put the people at the center, everything changes.  With a mindset of people first, your thoughts will change, your language will change, and your results will change.  You’ll stand out from the less trustworthy agents and be well on your way to building the kind of relationships required for sustainable success. 

If we think of ourselves as people first – people who have a license to sell real estate, it will be easy to see our potential clients as people as well, and not leads.  People build relationships with people.  As people we appreciate the opportunity to serve our clients, we bring our best selves to the relationship, and we have their back throughout the home buying or selling process.   

The human side of real estate is where we can remain valuable in the face of accelerating technology. 

Take or retake your negotiation courses.  Discounts and codes available below.

“This course really helped me think outside the box and hone my professional skills. Significantly better than other training models. I am so happy to work with a method that is in my element, that is about being human first, the experiences we make and being authentic while giving a quality experience so that clients get the win/win in this industry. Looking forward to the next course! Thank you Suze”.

Erika Ierulla, Keller Williams, Mississauga.  AREN graduate May 2024