Blog
With over 17 years of weekly posts, Suze has created an incredible resource for Real Estate Professionals who want high quality information about how to achieve excellence in business.
Tough Market, Best Year.
Marketing gets the phone to ring — but negotiation intelligence determines what happens when you answer it. Lead generation is not separate from negotiation. It…
Why Great REALTORS Keep Studying Negotiation
Marketing gets the phone to ring — but negotiation intelligence determines what happens when you answer it. Lead generation is not separate from negotiation. It…
Three Reflections for the Labour Day Weekend
Marketing gets the phone to ring — but negotiation intelligence determines what happens when you answer it. Lead generation is not separate from negotiation. It…
Summertime Reflections
Marketing gets the phone to ring — but negotiation intelligence determines what happens when you answer it. Lead generation is not separate from negotiation. It…
A Small Shift that Changes everything
Marketing gets the phone to ring — but negotiation intelligence determines what happens when you answer it. Lead generation is not separate from negotiation. It…
Deal Design versus Deal Processing
Marketing gets the phone to ring — but negotiation intelligence determines what happens when you answer it. Lead generation is not separate from negotiation. It…
Negotiation Intelligence: Managing the skittish buyer’s hesitation, uncertainty and remorse
Marketing gets the phone to ring — but negotiation intelligence determines what happens when you answer it. Lead generation is not separate from negotiation. It…
The Opportunity in Complexity
Picture is Suze and team racing theJ80 Alchemist 70% Suze 30% AI The market right now is offering one of the greatest opportunities I’ve seen…
The Moment Where People Quit
80% Suze 20% AI The Moment Where People Quit There’s a point in every difficult market where quitting starts to feel reasonable. Not emotional. Not…
More Data Doesn’t Mean More Trust
Photo by Rolf Schmidbauer on Unsplash 80% Suze 20% AI More Data Doesn’t Mean More Trust As we enter the fifth year of a fragile…
Negotiation Intelligence: Lead generation is your first negotiation
Marketing gets the phone to ring — but negotiation intelligence determines what happens when you answer it. Lead generation is not separate from negotiation. It…
Negotiation Intelligence: The Power of Letting the Other Side Say No
Most agents are trained to move conversations toward yes — but pushing for yes often erodes trust and restricts the flow of important information. When…
Referrals Gone Wrong
85% Suze 15% AI Referrals sound like easy money. Send a client to a great agent. Collect a fee. Minimal effort.Or receive a warm client…
World Class Sales Presentations
80% Suze 20% AI Top Agents Have World-Class Presentations. They Aren’t the Ones You’ve Been Taught. Top entrepreneurs don’t walk into high-stakes sales conversations winging…
The Professional Edge No Algorithm Can Replace
Much of 2025 was spent talking about artificial intelligence. But as we move into 2026, the true advantage for real estate professionals will not be…
BATNA is Your Secret Power in Negotiations
BATNA is the most common source of power in a negotiation and the most overlooked by inexperienced or undereducated negotiators. This is exactly where you…
The Myth of the Lone Wolf
85% Suze 15% AI The Myth of the Lone Wolf Real estate loves the legend of the lone wolf. The rugged individualist. The one who…
Renegotiating after the home inspection
Renegotiating after a home inspection is one of the most challenging moments in any real estate transaction. It is rarely about the list of deficiencies.…
