Real Estate Agents are Professional Negotiators
We are paid professional negotiators. Get the Skills and the Certifications that You Need to Succeed in Real Estate.
Explore courses
Negotiation Foundations
for Real Estate
Earn your AREN Certificate
Start here. This course is ideal for new or experienced agents with no previous formal negotiation training. We will learn the foundations taught at business and law schools across North America and apply those skills directly to real estate.
Skilled negotiators get better results, for their clients and for themselves. You’ll learn how to close more transactions, achieve better outcomes for your clients, be seen as a trusted and respected professional and attract more clients.
Advanced Negotiation Skills for Real Estate Presentations
Earn your PREN Certificate
The PREN is made up of three courses applying advanced negotiation skills to key real estate presentations.
- Advanced Negotiation Skills for Buyer Presentations
- Advanced Negotiation Skills for Listing Presentations
- Advanced Skills for Negotiating Offers in Real Estate
The AREN (or equivalent) is a pre-requisite for any of the PREN courses. You may take these courses in any order but you must complete all three to receive your PREN certification.
February 5th and 6th, 2025
12:00pm – 3:00pm ET
9:00am – 12:00pm PT
Learn the essential negotiation concepts and how they apply to real estate. This is a fast paced, engaging course that both new and experienced agents will find very beneficial. We will unlock new ways to get exceptional results for your clients and for yourself.
$399 no extra or annual fees
Advanced Negotiation Skills for Buyer Presentations -January 15th, 2025
12:00pm – 3:00pm ET
9:00am – 12:00pm PT
In this course we will apply our negotiation skills to build great relationships with buyer clients and earn the right to represent them. Know your value, articulate it clearly, earn respect and get your buyer agreements signed. With a professional approach, buyers will be delighted to commit to working with you.
$249 no extra or annual fees
Advanced Negotiation Skills for Listing Presentations -January 22nd, 2025
12:00pm – 3:00pm ET
9:00am – 12:00pm PT
Listings are key to a successful and sustainable real estate practice and your listing presentation skills are critical to your success. Sellers are often more discerning about who they hire to represent them and your ability to showcase your professionalism and negotiation skills is essential. This is a modern, professional, and proven approach to winning listings even in highly competitive markets.
$249 no extra or annual fees
Advanced Skills for Offer Negotiations in Real Estate – January 29th, 2025
12:00pm – 3:00pm ET
9:00am – 12:00pm PT
Your clients expect you to get the best possible results for them and your negotiation skills make a significant difference when it comes time for an offer. We will go deep on principled negotiations to ensure that you can close more deals. Several new tools are introduced in this course.
$249 no extra or annual fees
Buying or Selling a home is a complex and emotional experience. With multiple parties in play, conflicting interests, money, power and personalities all in the mix, navigating and successfully closing a deal is anything but straightforward.
Negotiation Coaching
Professional skills matter, build competence and confidence through deliberate practice.
Get More Clients
Get More Deals Done
Get Better Results
Build a Consistent Business
Join Suze for this small group, live negotiation coaching program. We are a maximum of 15 people meeting three times each month. It will be fully customized to your unique challenges.
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Join us for impromptu fireside chats, learning opportunities, free resources and a weekly thought from Suze with super valuable learning.
Successful real estate agents are
accomplished dealmakers.
Our training prepares you for the complexity and pressure of high stakes dealmaking. This includes earning the right to represent a client and getting exceptional results for that client. Modelled on the Harvard Negotiation Program, our students master the complex skills of client attraction, trust building – (both cognitive and effect based), negotiations, collaborative deal making, communication, and strategic problem solving. We will teach you how to get deals done or know when to walk away.
We have developed a negotiation framework that allows you to be strategic on behalf of your clients and get the best possible outcome for them.
Outcomes from our training:
- A solid understanding of negotiation foundations and complexities giving you the competence and confidence to fully represent your clients’ best interests
- The ability to build both cognitive and effect-based trust fast and earn the right to represent real estate clients
- Deliver highly effective strategic solutions to your clients
- Resolve differences between parties for successful dealmaking
- Understand your personal behaviour and refine your approach to maximize effectiveness
- Deliver maximum value to your clients and to yourself
- Build a real estate business that you are proud of
Being exceptionally good is the only way to the top.
Private coaching helps real estate agents
get outstanding results while delivering
an exceptional customer experience.