The real estate world is drowning in business plans full of hope and optimism created with the greatest intention but now collecting dust and causing their creators guilt, shame and despair.
Planning isn’t doing. Planning doesn’t attract clients or sell homes.
There is a reason we call a new hair style a hairdo and not a hair plan.
Don’t’ get me wrong. Many of my clients create a business plan. Some execute it but most don’t. Working closely with my clients who struggle to fully execute their plan, is a significant part of our work together. In fact, I often refer internally to the business plan as a diagnostic tool.
Let me explain: The reasons we don’t live up to our potential in real estate (and in life) is typically caused by beliefs, assumptions and inner world gremlins. Most of us know what to do but find a zillion reasons to not do it. A good business plan lays out the actions you need to take and the skills you need to learn. Failure to execute on one or more of the elements in the plan tells us where we need to focus our attention.
99.999% of people have psychological challenges that interfere with their ability to reach their full potential. The rest are unicorns. What I am saying is that your internal resistance is normal and the only difference between the mediocre and the successful in life is their ability to overcome the resistance and get into action.
As the calendar turns a page on 2024 and we begin the next rotation around the sun, you get to choose between a business plan and a business do.
If you feel like you would like to have some support, join one of my coaching groups or take one of our remarkable negotiation courses.
“Create a definite plan for carrying out your desire and begin at once, whether you are ready or not, to put this plan into action.”
