Written 70% Suze (ideas) 30% AI (structure)

IList to Last: The Key to Thriving in Today’s Market

This timeless adage has been shaping the real estate landscape since the 1980s. And today, it’s more relevant than ever.

Over the past 15 years, we’ve witnessed the rise of the team model in real estate, giving birth to a new role: the Buyer’s Agent. This evolved as top-producing listing agents found themselves inundated with buyer leads—thanks to their listings. To maximize the potential of these leads, they brought Buyer’s Agents on board. For those with strong leadership and management skills, this model thrived, particularly in a seller’s market.

But here’s the reality in today’s balanced—or even buyer-favoured—market: the model isn’t delivering the same results.

Why? It’s All About Listings.

Listings are the lifeblood of real estate success, and here’s why: Buyer leads stem directly from listings. Whether potential buyers are browsing online, driving through neighborhoods to spot yard signs, or attending open houses, their first point of contact is typically with the listing agent.

This creates an undeniable advantage for listing agents. They control the initial interaction, setting the tone and determining what happens next. A skilled listing agent can:

• Establish a meaningful connection with the lead.
• Direct the lead to a buyer presentation or another team member.
• Qualify the lead and decide how to proceed.

In today’s market, buyers are gold, and listing agents have the first opportunity to claim that treasure.

The Shift You Need to Make Today

If you’re a Buyer’s Agent looking to build a sustainable, thriving real estate career, now is the time to pivot. Success in this market—and the next—demands that you master the art of securing listings.

That’s where the PREN Advanced Negotiation Skills for Listing Presentations course comes in. In just three hours this Wednesday, you’ll gain the tools and strategies to:

• Elevate your listing presentation game.
• Command the attention of potential sellers with confidence and credibility.
• Ensure you’re not just surviving but thriving in any market condition.

Invest in Your Future

Real estate is shifting, and your career longevity depends on how you adapt. By learning how to win and manage listings, you’re not just keeping pace—you’re positioning yourself for long-term success.

Don’t wait. Join us this Wednesday and take the first step toward becoming the listing agent that drives your market.

(The AREN or the CNE is a pre-requisite for this course.)

Sign up now—spaces are limited!