Every major player in real estate is weighing in with predictions for the 2025 market. CREA forecasts a 4.7% increase in prices and an 8.6% rise in sales volume. Richard Robbins aligns with CREA, while Phil Soper at Royal LePage suggests it might be even higher—though he hedges with concerns about potential political disruptions.
I won’t make a prediction. In my 40 years in real estate, I’ve never seen this much uncertainty. The market could go either way, and the biggest forces shaping it are out of our control.
I don’t fault industry leaders for leaning optimistic—it’s part of their job. But imagine if they did the opposite.
What Actually Matters in 2025
If you want to succeed in real estate this year, stop fixating on the market and start connecting with people who need to move.
Real estate isn’t just about market appreciation. People move because: • They get married or divorced. • They have babies—or their kids leave home. • They need more space, less space, or a new location. • Life happens.
Our job as REALTORS® is to help clients navigate the complexity of buying and selling—not to wait for the market to fix itself. In today’s environment, success demands sharp negotiation skills, emotional intelligence, and expert communication.
If you’re not developing these skills, you will be left behind.
Reality Check: How Long Do Down Markets Last?
The last three down markets lasted 5, 11, and 7 years. We’re not even three years into this one. Sure, it could turn around—but it also might not.
The agents thriving right now are the ones sharpening their skills.
Join our live Zoom training and get the negotiation tools you need to close deals today. The updated Accredited Real Estate Negotiation (AREN) and the Professional Real Estate Negotiator (PREN) courses will help you navigate this market with confidence.
Because in 2025, lead generation alone won’t cut it.
“Persuasion is an art that requires a paintbrush, not a sledgehammer”
