I’ve seen a lot in my CNE and MCNE classes. With over 30 courses under my belt since the beginning of COVID-19, I’ve learned a thing or two about Zoom etiquette, Zoom professionalism, and Zoom strategy.

Zoom is your newest and greatest tool. Use it well, attract new clients, engage the ones you have, and have successful negotiations.

There is a ton of stuff online about mastering Zoom, and I don’t need to repeat that all here but here are the bullet points you need to make the most of this essential technology.

• Look great. That means good lighting, professional background, and professional clothes and grooming. Dress like you would for an in-person listing presentation, at least from the waist up. Virtual backdrops are considered gimmicky by some, so ideally, arrange a real backdrop that expresses your brand. Keep it simple, uncluttered and add something stylish. People do look at your backdrop.
• Have powerful internet – get the best you can afford and reboot your computer and router frequently. Have all other programs off during your zoom meeting. The Frozen image of you with a lopsided sarcastic grin won’t help build the intimacy and connection you are looking for.
• Look into their eyes. This can be tricky as this means looking into the eye of the camera and not at the person you are talking to on the screen. It helps to have your camera at eye level and to practice this vital skill.
• Work to connect emotionally to the person you are talking with. Your prospects, clients, and colleagues will come to zoom meetings with varying degrees of zoom expertise. Make it your job to help them feel comfortable with the technology, leading to better outcomes for everyone.

I’ve seen some REALTORS® with an exceptional Zoom presence. They come across as professional and trustworthy. I’ve also seen REALTORS® zooming from bed, hiding among piles of clutter, or just having dark and out of focus video feeds. Who do you think is earning referrals?  

Make an effort to master this critical new skill set.  

I’m going to take some time this weekend to improve my Zoom space. I’ll share on Facebook this week. How about you?

Here is a fun YouTube Video about Zoom from Unmarketing