Many agents tell me they have an uncomfortable grumble in their hearts caused by fears associated with industry change.  I get it.  If your business doesn’t exist, neither does mine.


However, I know that there is a powerful opportunity for each of us to thrive in the evolving real estate environment.


The choices people make around housing is critical to their well-being and great REALTORS® help people make great decisions.


I’ve written a lot over the past months about what it means to be a great REALTOR® but the story in this article from John Giffen about serving his buyer clients captures it in a way that really resonated with me. It’s a simple, straight forward transaction but captures the value a good agent brings to that transaction.