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On Being a Great Buyer’s Agent
Suze Cumming | June 27, 2019
At the heart of a professional buyer agent’s value proposition are the skills of negotiation, mediation, communication, advocacy and transaction management from “contract to close.” -John Giffen
John goes on to talk about what our value is, how to communicate our value and the importance of being open to different models of compensation. I’ve written about agents being compensated as consultants before and it’s great to see John using that language as well.
There are significant changes coming to real estate. These changes are being driven by the consumer and it is our job to serve the consumer. If you do that and do it well, you will have a wonderful career in real estate for many years to come. It’s an exciting time.
I am heading to Phoenix and Las Vegas for two major industry conferences in the next month to learn from other Real Estate leaders and help us all build a path to success while navigating the changing landscape of Real Estate.
“Buyer agents will need to become much more inventive in how they receive compensation as a result of a property sale. Revenue generation as a buyer representative will require creativity and ingenuity. For example, buyer agents might need to establish a sliding-scale “consulting fee” to work with their buyer clients or an “à la carte” pricing structure where the buyer can pick the services they need or want when purchasing a home.” John Giffen
On Being a Great Buyer’s Agent
Suze Cumming | June 27, 2019
At the heart of a professional buyer agent’s value proposition are the skills of negotiation, mediation, communication, advocacy and transaction management from “contract to close.” -John Giffen
John goes on to talk about what our value is, how to communicate our value and the importance of being open to different models of compensation. I’ve written about agents being compensated as consultants before and it’s great to see John using that language as well.
There are significant changes coming to real estate. These changes are being driven by the consumer and it is our job to serve the consumer. If you do that and do it well, you will have a wonderful career in real estate for many years to come. It’s an exciting time.
I am heading to Phoenix and Las Vegas for two major industry conferences in the next month to learn from other Real Estate leaders and help us all build a path to success while navigating the changing landscape of Real Estate.
“Buyer agents will need to become much more inventive in how they receive compensation as a result of a property sale. Revenue generation as a buyer representative will require creativity and ingenuity. For example, buyer agents might need to establish a sliding-scale “consulting fee” to work with their buyer clients or an “à la carte” pricing structure where the buyer can pick the services they need or want when purchasing a home.” John Giffen