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The Neighbour Knocked in My Door

Suze Cumming | October 14, 2021

They wanted to know what a house on our street sold for. This really happened to one of my clients, and I had to share because it’s just too great.

Many agents get in a tizzy about door knocking. They imagine horrible monsters opening the door and bombarding them with so much rejection that they are scarred for life. This never actually happens, and they know it, but their internal gremlin is so out of control that they cannot visit their neighbours and have conversations about real estate.

Most people are interested in what’s going on. There is social cred in having the inside scoop about real estate or any other neighbourhood news. If you get known as the sharer of said news, they will look forward to seeing you at their door.

Of course, if you come across as an old-school vacuum cleaner salesperson, some people are going to hurry you along. But if you have the communication skills to engage them quickly, minimize defensiveness and build some trust, you’ll find many will be happy to chat with you.

As our communities open up, the flow of people coming and going around homes is increasing. This week, I had several people at my door looking for jobs cleaning eaves, replacing windows, and upgrading insulation. No REALTORS®, but I live down a scary country lane. I enjoyed talking with each of my visitors, and I have new insulation in the garage.

Some agents are back out door knocking. It’s an individual choice that you must make based on your situation regarding COVID but if you are worried about being a bother to your neighbours, don’t.
They want to be in the know. Just don’t try to talk them into selling or insult them with sales scripts. Have a deliberate conversation that makes them feel at ease and willing to chat about real estate or other neighbourhood news.

The Neighbour Knocked in My Door

Suze Cumming | October 14, 2021

 

They wanted to know what a house on our street sold for. This really happened to one of my clients, and I had to share because it’s just too great.

Many agents get in a tizzy about door knocking. They imagine horrible monsters opening the door and bombarding them with so much rejection that they are scarred for life. This never actually happens, and they know it, but their internal gremlin is so out of control that they cannot visit their neighbours and have conversations about real estate.

Most people are interested in what’s going on. There is social cred in having the inside scoop about real estate or any other neighbourhood news. If you get known as the sharer of said news, they will look forward to seeing you at their door.

Of course, if you come across as an old-school vacuum cleaner salesperson, some people are going to hurry you along. But if you have the communication skills to engage them quickly, minimize defensiveness and build some trust, you’ll find many will be happy to chat with you.

As our communities open up, the flow of people coming and going around homes is increasing. This week, I had several people at my door looking for jobs cleaning eaves, replacing windows, and upgrading insulation. No REALTORS®, but I live down a scary country lane. I enjoyed talking with each of my visitors, and I have new insulation in the garage.

Some agents are back out door knocking. It’s an individual choice that you must make based on your situation regarding COVID but if you are worried about being a bother to your neighbours, don’t.
They want to be in the know. Just don’t try to talk them into selling or insult them with sales scripts. Have a deliberate conversation that makes them feel at ease and willing to chat about real estate or other neighbourhood news.

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