Urgent vs. Important

Suze Cumming | June 14, 2019

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Your buyer wishing to make an offer on a property they have just seen, which already has three offers registered and offer presentations are tonight is urgent.

Calling your sellers back who are angry an agent left their front door unlocked after a showing is urgent.

Re-negotiating after a home inspection at the last minute when there is a backup offer in place is urgent.

But are they important?

A buyer strategy meeting is important. When you spend time to prepare your buyers for the reality of the market, have them see prospective properties when they are first available, and prepare them to make decisions quickly, you remove the urgency for them and for you.

Improving the professionalism of agents so careless errors don’t happen is important. This means taking the time to report unprofessional behavior and follow up so appropriate measures are taken.

Persuading your buyers to value time lines and be proactive in satisfying their conditions is important.

Important means: long term, foundational, coherent, in the interest of many, strategic, efficient, positive. If you take care of the important things, the urgent things don’t show up as often. The opposite is never true.

-Seth Godin

We often enjoy the drama of urgent but if we want to be better agents and better people, developing the discipline to do the important is likely to make us more successful, happier, healthier and smarter.

What are the important things in real estate?

Urgent vs. Important

Suze Cumming | June 14, 2019

Share this page on Facebook
Tweet this page on Twitter
Share this page on LinkedIn

 

Your buyer wishing to make an offer on a property they have just seen, which already has three offers registered and offer presentations are tonight is urgent.

Calling your sellers back who are angry an agent left their front door unlocked after a showing is urgent.

Re-negotiating after a home inspection at the last minute when there is a backup offer in place is urgent.

But are they important?

A buyer strategy meeting is important. When you spend time to prepare your buyers for the reality of the market, have them see prospective properties when they are first available, and prepare them to make decisions quickly, you remove the urgency for them and for you.

Improving the professionalism of agents so careless errors don’t happen is important. This means taking the time to report unprofessional behavior and follow up so appropriate measures are taken.

Persuading your buyers to value time lines and be proactive in satisfying their conditions is important.

Important means: long term, foundational, coherent, in the interest of many, strategic, efficient, positive. If you take care of the important things, the urgent things don’t show up as often. The opposite is never true.

-Seth Godin

We often enjoy the drama of urgent but if we want to be better agents and better people, developing the discipline to do the important is likely to make us more successful, happier, healthier and smarter.

What are the important things in real estate?

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